where the first worker starts
from first call to live
we run it together before it runs alone
yours — repo, prompts, data, accounts
You didn't start a business to wear every hat in it.
Yet that's the game.
Tuesday, 4:04 PM. A prospect fills your form. The reply goes out Thursday — polite, apologetic, two days late. They booked Wednesday with whoever answered first.
Every proposal is last month's proposal, hand-edited, with the old client's name hiding in paragraph four.
Onboarding lives in your head. So every new client costs a week of your head.
Three deals are one nudge away from closing. The nudge has been on your list since Tuesday.
Forty-one unread. Two of them matter. Finding out which two is somehow your job.
Monday morning goes to compiling the report nobody reads before Thursday. Every week. Forever.
Not everything needs you. It just needs doing. So we build the workers that do it.
We start with the heaviest hat for most business owners — leads.
One worker, one job, taken end to end — not a platform rollout. Leads go first because slow costs the most there: an unanswered lead isn't waiting, it's shopping.
Leed answers every inbound in minutes, any hour — a real reply in your tone, not an autoresponder. It asks your qualifying questions, books the call, logs the lead to your CRM, and hands off the moment a human should step in. You wake up to booked calls, not cold leads.
more likely to qualify a lead answered in 5 minutes vs 30
the average B2B reply time. Nearly two days
of companies actually answer within 5 minutes
// why inbound usually wins — the classic MIT / InsideSales lead-response study
// what lands
- The workertrained on your business, wired into your stack
- The job mapthe job, documented down to the judgment calls
- The pass conditionswhat “working” means, agreed before we build
- The approval flowyou sign every send until it graduates
- The handover packthe keys, the runbook, the off-switch
// wired into what you already run
One lead, end to end.
- Form·21:07
New inquiry — Dana Kovic, Halewood & Co: “We need help with paid social for a spring launch. What does working with you look like?” Budget: —
// lands at 21:07 — nobody's at a desk
- Leed → Dana·21:09
Hi Dana — thanks for reaching out. A spring launch gives us decent runway. Two quick questions so we don't plan the wrong thing: is this your first paid push for this product, or are you scaling one that works? And is there a monthly range you want to stay inside?
// reply in 2 min — your tone, your qualifying questions
- Dana·21:26
First real push. Thinking $6–8k a month to start.
- Leed → Dana·21:27
That's a workable range. Easiest next step is 20 minutes with Sam — Thursday 10:00 or Friday 14:30?
// clears your bar → offers real calendar slots
- Dana·21:31
Thursday works.
- Leed → Dana·21:31
Booked — the invite's in your inbox. Talk Thursday.
// an invite, not a "we'll be in touch"
- CRM·21:32
log → crm: dana_kovic · halewood_co · paid_social · $6–8k/mo · call thu 10:00 · status: qualified
// logged — nothing retyped tomorrow
- Leed → Sam·08:05
Morning — one qualified lead overnight: Dana Kovic, Halewood & Co, paid social, $6–8k/mo, call Thursday 10:00. Full thread in the CRM.
// the handoff — a human steps in exactly here
We're building Leed — this exact worker — to run our own inbound before we wire it into anyone else's. We won't sell you anything we wouldn't trust with our own leads.
We don't install a worker and disappear.
“I've shipped software for twenty years — BMW, Allianz, and a shelf of products of my own. Automation doesn't fail at the AI step. It fails at the mapping step. So that's the step we refuse to rush.”
Map the job
We sit with whoever does it today and write down every step, every exception, every judgment call. Unglamorous. Also the entire reason it works.
Run it together
The worker goes live with us in the loop. You approve everything it sends — until you're bored of approving.
Hand over the keys
It runs in your stack, on your accounts, in your repo. If we vanished tomorrow, it keeps working. (We're not planning to.)
It goes live when it passes your test. Not before.
Before we build, we agree what “working” means — your pass conditions, run against your real inbound. Until the worker clears them, it stays in the run-together phase, every send approved by you.
The kinds of workers we build. We lead with Leed; the rest we shape to the job in front of you. Each one is built into your stack, trained on your business, and yours to keep.
DeskClerk
The inbox, triaged and answered.
Works the shared inbox that keeps pulling you out of the codebase — sorts what's urgent, drafts replies in your voice, and chases the threads that went quiet. You approve every send.
OnboardMate
New customer signed → kicked off, same day.
Turns a closed deal into a running account — sends the intake, chases the logins and assets, sets up the workspace, drafts the kickoff. The onboarding that used to eat a founder's afternoon, handled.
FollowThrough
The deals you let go quiet, chased.
Picks up the proposals that stalled and the trials that never converted — and follows up in your voice until they move. The pipeline that slips while the team is heads-down building.
// the roster's still growing
- Who owns the worker?
- You do. The repo, the prompts, the data, the accounts. We keep the invoice.
- What if it says something dumb to a client?
- Early on it can't — you approve every message it sends. By the time it runs on its own, it's been right longer than most new hires.
- Which tools does it work with?
- The ones you already use. Gmail or Outlook, Slack, HubSpot or Pipedrive — or the spreadsheet you swear is temporary. If it has an inbox or an API, we can wire into it.
- How long does it take?
- Mapping the job takes about a week. Most workers run with us in the loop inside a month — and graduate to live in four to six weeks.
- What does it cost?
- Workers start at $2,500 to build, plus a monthly rate while we run and tune it. The call where we scope yours is free.
Bring the hat you want to hand over first.
Tell us where the week disappears. We'll map the job underneath it, show you what a worker should take, and keep the first step bounded.
- Map one bounded job
- Build it into your stack
- Hand over an owned worker